Things as They aren’t Magazine (TATA for short) is an art publication focused on the human body and, therefore, comprised of nude photography, art, and essays/poetry. The magazine was created and is curated by Scotland-based photographer Mia Rita, and is a realization of her dream to assemble an ever-growing collaborative of like-minded artist friends, of which I am humbled to be included.
Mia approached me in 2017, needing to rebrand the fledgling magazine, and overhaul its look and feel. My goal was to create a showcase for the work that complemented the incredible work, but did not get in the way. The roughed-up logo elements suggest the DIY nature of the endeavor, but are modern and minimalist in application.
Six issues in, and TATA Magazine continues to be the labor-of-love project designers dream of.