Lights On California

Paschal Roth Public Affairs

Lights on California is a growing coalition of clean energy, business, and environmental advocates urging California leaders to take action this year to build a more affordable and reliable energy grid while expanding clean energy adoption through the creation of a Western RTO. 

The logo is built around a simplified take on an energy-efficient LED lamp bulb stands apart in this concept, set against a circle meant to evoke light radiating from the bulb. The typeface Breymont is used to complement the form of the artwork.