Sacramento company GoodSpace High Performance Builders designs indoor spaces that are healthy, high performing, comfortable, durable, efficient, with consideration of sustainability.
The logomark is an angular/abstracted take on the curled-up Silver Fern plant, inspired by owner Andrew Taylor’s New Zealand Heritage. Starting from the top right, the form winds down and around, back into itself, and a final focal point. The winding shapes also loosely create a G and S. The mark suggests connectivity, action, and awareness of space.
https://goodspacebuilders.com/