The wonderful people at Ethical Narrative are documentary storytellers working at the intersection of social work and video production. They serve changemakers in all fields and from all walks of life, with an emphasis on nonprofits.
To symbolize their work, the wide and curving form of the logomark’s N evokes the journey along a timeline from start to finish. The counter space creates an abstract “n” at the base, and an angular form at top, pointing onwards and upwards. To match the rounded form of the logomark, the typeface Brooklyn creates the logotype.