Hoerl Design Featured in DesignRush Spotlight

Hoerl Design’s work on TATA Magazine was honored to be featured in the DesignRush Spotlight article, “6 Best Magazine Print Designs With Impressive Layouts That Boost Readership,” alongside several other outstanding designers. Of TATA, author Miguel Christopher De Guia writes, “Hoerl Design‘s rebranding of TATA (Things As They Aren’t) Magazine is a masterclass in tasteful […]

CASE STUDY: CALCOG.ORG

CALCOG home page

CALCOG Executive Director Bill Higgins and I spent many a Fall afternoon watching our boys play soccer. Standing on the sidelines, Bill would often tell me about the issues facing his website, primarily the lagging response-time of his developer. Finally, in the Spring of 2020, he asked me to take the existing website and redevelop […]

How I learned to stop procrastinating, and publish my design portfolio

Mockup of the Hoerl Design homepage in a Chrome browser window

You wouldn’t know it, but it only took me four-plus years of hemming and hawing to finally revisit my online design portfolio. The old portfolio itself was ten years in the making. Truth be told, for over ten years I was managing my employer’s website, and that job security kept me from feeling the need […]